NYS Data Broker Registry

Article 42-A · Consumer Data Protection

Data Broker Registry

AG Office Registry Dashboard · S9088 Article 42-A (Sen. Gonzalez)

Consumer Deletion Portal

Modeled on California's DELETE Act (SB 362) & DROP Platform

California's data broker registry launched Jan 1, 2026 with 500+ registered brokers and a one-click deletion mechanism (DROP). S9088 would create an equivalent system for New York, administered by the Attorney General's office. Brokers face $200/day for failure to register and must process deletion requests every 45 days.

Registered

26

4 non-compliant

Deletion Requests

153,600

79% complied

Avg. Response

23 days

45-day limit

Penalties Owed

$33,600

$200/day non-compliance

Data Collection Prevalence

Names
87%
Email Addresses
77%
Phone Numbers
73%
Date of Birth
70%
Precise Geolocation
50%
Driver's License
30%
Mobile Ad ID
30%
Financial Accounts
23%
SSN / Tax ID
17%
Reproductive Health
13%
Health / HIPAA
7%
Citizenship / Immigration
7%
Biometric Data
3%
Sexual Orientation
3%
Union Membership
0%
Gender Identity
0%

Data Sold To

Federal Gov't
13 (43%)
Law Enforcement
13 (43%)
AI Developers
13 (43%)
State Gov'ts
9 (30%)
Foreign Actors
5 (17%)

Risk Highlights

10 brokers collect data on minors

Enhanced protections required under Article 42-A for data involving individuals under 18

5 brokers sold data to foreign actors

Includes Clearview AI, Radaris, Nuwber, Datarade (marketplace), Near Intelligence

13 brokers sold data to AI developers

Disclosure now required under S9088 §1151(a)(iii)(V) -- relevant to RAISE Act enforcement

Broker Registry (30 brokers)

BrokerStatusSensitive DataSold ToDeletion ReqsComplianceMedian Days

Nuwber

nuwber.com

Minors
Non-Compliant
Precise Geolocation
Foreign Actors
------

PublicRecordsNow

publicrecordsnow.com

Minors
Non-Compliant
None
--
------

PeekYou

peekyou.com

Minors
Non-Compliant
None
AI Developers
------

Near Intelligence

near.com

Minors
Non-Compliant
Precise GeolocationReproductive HealthSexual Orientation
Foreign ActorsAI Developers
------

Clearview AI

clearview.ai

Minors
Registered
Biometric Data
Foreign ActorsFederal Gov'tState Gov'tsLaw EnforcementAI Developers
18,40050%44

Whitepages (Marchex)

whitepages.com

Minors
Registered
Precise Geolocation
Law Enforcement
14,20083%32

Spokeo, Inc.

spokeo.com

Minors
Registered
Precise Geolocation
Law Enforcement
12,40087%28

BeenVerified

beenverified.com

Minors
Registered
Driver's License
--
11,20075%35

Intelius

intelius.com

Minors
Registered
Precise Geolocation
Law Enforcement
9,80073%38

Experian Consumer Services

experian.com

Registered
SSN / Tax IDDriver's LicenseFinancial Accounts
Federal Gov'tState Gov'tsLaw EnforcementAI Developers
8,90091%15

Radaris

radaris.com

Minors
Registered
Precise Geolocation
Foreign Actors
8,90047%42

TruthFinder

truthfinder.com

Registered
Driver's License
Law Enforcement
7,60080%30

Equifax Information Services

equifax.com

Registered
SSN / Tax IDDriver's LicenseFinancial Accounts
Federal Gov'tState Gov'tsLaw EnforcementAI Developers
7,20094%17

TransUnion

transunion.com

Registered
SSN / Tax IDDriver's LicenseFinancial Accounts
Federal Gov'tState Gov'tsLaw Enforcement
6,80094%19

Instant Checkmate

instantcheckmate.com

Registered
Driver's License
Law Enforcement
6,20077%33

LexisNexis Risk Solutions

risk.lexisnexis.com

Registered
SSN / Tax IDDriver's LicensePrecise Geolocation+2
Federal Gov'tState Gov'tsLaw Enforcement
6,12088%22

PeopleConnect (ZabaSearch)

peopleconnect.us

Registered
None
--
5,40076%29

Acxiom (now Kinesso)

acxiom.com

Registered
Precise Geolocation
Federal Gov'tState Gov'tsAI Developers
4,28092%18

Gravy Analytics

gravyanalytics.com

Registered
Precise GeolocationReproductive Health
Federal Gov'tLaw Enforcement
3,60078%26

Oracle Data Cloud

oracle.com/data-cloud

Registered
Precise Geolocation
Federal Gov'tAI Developers
3,20093%14

Pipl (Cogni)

pipl.com

Registered
None
Federal Gov'tLaw Enforcement
3,10094%19

Thomson Reuters CLEAR

thomsonreuters.com

Registered
SSN / Tax IDDriver's LicensePrecise Geolocation+2
Federal Gov'tState Gov'tsLaw Enforcement
2,80095%16

LiveRamp

liveramp.com

Registered
None
AI Developers
2,40096%11

Kochava Inc.

kochava.com

Registered
Precise GeolocationReproductive Health
AI Developers
2,20086%24

Epsilon Data Management

epsilon.com

Registered
None
AI Developers
2,10093%20

CoreLogic

corelogic.com

Registered
Precise GeolocationFinancial Accounts
Federal Gov'tState Gov'ts
1,80096%12

IQVIA (health data)

iqvia.com

Registered
Health / HIPAAReproductive Health
Federal Gov'tAI Developers
1,60095%13

Verisk Analytics

verisk.com

Registered
Driver's LicensePrecise GeolocationHealth / HIPAA+1
Federal Gov'tState Gov'ts
1,40096%10

Datarade (marketplace)

datarade.ai

Registered
Precise Geolocation
Foreign ActorsAI Developers
1,20088%21

Lotame Solutions

lotame.com

Registered
None
AI Developers
80098%9

This is a demo. Registry data is illustrative. Based on S9088 (Sen. Gonzalez), currently in Senate Consumer Protection Committee. Modeled on California's SB 362 DELETE Act.